Beer belly beverage bagI didn’t know that beer bellies are the newest trend, but it seems so, at leas the guy in the image seems very happy with his beer belly.

And the reason behind his happiness is that the beer belly actually contains beer and is not the result of drinking too much beer. The Beer Belly Beverage Bag is large enough to hold about three liters of liquid, and I have to admit it’s a pretty cool idea, as you can carry drinks with you without anybody noticing. That is if you don’t mind the beer belly look too much, or you’re willing to sacrifice looks for beer. The bag is well insulated to keep the beer cold and you can carry it comfortably like a rucksack.

The Beer Belly Beverage Bag can be purchased for about US $40.

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